What do you do when you want to look for something online? If you’re like 90% of people, you Google it. The majority of users click on the first 3 results, and almost no one goes to the second page. It pays to be on top, and Search Engine Optimization is how you get there, for free.
If you’re looking for local SEO services, you’ve come to the right place. We know Vancouver Island like we were born here, because we were. We’ve worked with all the major industries on the island, like construction, tourism, service, professionals, and more. Our goal is to help locals keep up with current marketing trends, and provide a service that is friendly, efficient, simple and cost-effective.
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Google reads a website a little differently than a human does, and SEO is the technique of setting up your website in a way that search engines understand.
There are a number of ways to do this, like using targeted keywords, following Google Search Best Practice, and making sure your site loads quickly and runs well on mobile browsers. Modern SEO isn’t about spamming keywords, it’s about creating “helpful, reliable, people-first content”, while also making sure everything is set up properly in the back end.
We can’t just spam “SEO Services Nanaimo” over and over on our page, but it is important to use keywords that align with what local people are searching, and creating helpful content that will answer their questions. You can learn more from this web article.
Local SEO is designed to get local businesses seen on Google. It involves:
• Location and Contact Info
• Optimize Google Business Profile
• Localized Keyword research
• Competitive Research
• Local directory listings
This is the back-end, foundational type of SEO. It involves:
• Website framework
• Page Speed
• Mobile Friendly
• Security
• Sitemaps and more
On-Page SEO has to do with the data structure of the pages of your website, like:
• Page titles
• Meta descriptions
• Headings
• Linking
• Page formatting
More than 60% of Google searches are performed on a mobile device, and Google now ranks results by how well they perform on mobile. Key factors are:
• Load speed
• Mobile formatting
• Ease of use
• Minimized pop-up's
Content SEO is all about developing high-quality content.
Related to On-Page SEO, it is founded on doing proper keyword research and producing helpful, enjoyable articles that users get benefit from.
People use Search Engines every day, and 90% of the business goes to the companies who rank Top 3 on Google. Even so, SEO is an under-utilized tool for many businesses, especially in smaller cities, like most places on Vancouver Island.
It’s a modern tool that gives you a competitive edge while also improving your online presence. We think that’s a win-win.
By ranking highly on Google, you can reach a wide variety of people. The more people who see you and learn about your business, the more people will have you in mind when they're ready to do business.
By utilizing high-value keywords, like "local business near me" and "buy X item", you can by seen by customers actively looking to make a purchase.
Unlike paid advertising campaigns, SEO doesn't have to cost you anything. Once the work is done, you can continue to reap the benefits of showing up on Google, letting customers come to you.
A site that appears on the top of search results is usually considered high-value and trustworthy by search engines and customers alike. By creating high-quality content, people will know you're an expert and trust your company when they're ready to buy.
The timeframe for seeing results from SEO services can vary based on several factors, including the competitiveness of your industry, the current state of your website, and the keywords targeted. Generally, you can expect to see some improvements in search rankings within 3 to 6 months. However, achieving significant results in highly competitive industries, such as a higher position on the first page of search engines, may take 6 to 12 months.
SEO is a long-term strategy that takes time and work, but achieves some of the best long-term results available.
Yes, it is! It is potentially even more valuable on a cost basis in small cities, as many small businesses have not yet invested in their web presence, and getting a competitive edge is easier.
By optimizing your website for relevant keywords, such as “Nanaimo SEO services” or “Vancouver Island digital marketing,” you can rank higher in search engine results. This leads to more organic traffic, higher credibility, and increased sales.
SEO is an underserviced industry, but that won’t last forever, so now is the best time for local businesses in Nanaimo and surrounding areas to get in on the gold rush.
Choosing the right keywords for your business involves comprehensive research and analysis, using ntuition and advanced tools.
We start by learing about your business goals, target audience, and competitors. Using tools like Google Keyword Planner and SEMrush, we identify keywords with high search volume and low competition. We also consider local keywords, such as “Nanaimo web design” or “Vancouver Island SEO expert,” to target your specific market. We then select a mix of keywords to cover various search intents and optimize your website content accordingly.
Every business has different needs, and we tailor our SEO services to fit your business goals and budget. Key components include:
It’s easy to make SEO mistakes if you’re handling your own website and online business assets. Here are some common ones to avoid:
Give us a call:Â (250) 327-9834
We’re here to help local Nanaimo businesses with all their internet marketing needs. Advice is free, and we’re happy to talk marketing strategy and business development.
(250) 327-9834 – Josh@Goodearthmarketing.ca
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