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Google Ads puts your business where your customers are already looking. You choose your budget, set your goals, and pay only when someone clicks. It’s one of the fastest ways to reach new clients in Nanaimo — and it works just as well for contractors, shops, and local services.
Did you know?
You can target customers by city, keyword, or even time of day.
Ads can send people to a specific page, like your quote form or service page.
You’ll see exactly how many people viewed or clicked — no guessing.
We specialize in Google Search Ads — the ones that appear at the top of Google when people search for your services. These are often called PPC (Pay-Per-Click) ads.
We start with a conversation — about your goals, your services, and your ideal customers.
Then we build a clear, focused campaign that matches your budget and priorities.
We determine what you want to achieve. More calls, form fills, visits, or brand awareness?
We identify the keywords that match your audience and create an advertising plan.
We create ad groups that target the best keywords to get the best return-on-investment.
We review your results regularly and make small, meaningful adjustments, reducing costs.
Google Ads help your business appear right when people in Nanaimo are searching for what you offer.
They work alongside Google’s regular search results, but instead of waiting to rank, you can instantly show up for the right keywords — and only pay when someone clicks.
When someone searches for a service, Google scans thousands of websites and shows results in two ways:
Organic results — where websites appear naturally through SEO (Search Engine Optimization).
Paid results — where businesses use Google Ads to appear instantly for specific keywords.
SEO builds long-term visibility, while Google Ads deliver immediate traffic. Many businesses use both for steady growth.
When someone types a search — say “tree trimming Nanaimo” — Google runs a quick auction.
Businesses who’ve set up ads for that phrase compete to appear at the top.
Who wins isn’t just about budget — Google also looks at ad quality and relevance.
A small business with a clear, well-written ad can often show above a big competitor.
The way your campaign is built affects how much you pay per click.
When your ads and landing pages match what people are searching for, Google rewards you with lower costs and better placement.
We help by:
Choosing focused, relevant keywords instead of broad ones that waste money.
Writing ads that match your services and connect with local customers.
Sending clicks to dedicated pages that encourage calls and quote requests.
That structure keeps your budget efficient — meaning more leads for less spend.
There’s no set price – you set the budget for every ad. It relies on a few factors, like local competition, Ad Quality, and how many clicks you want each day.
A well structured ad in a low competition space could only cost $5/day for a few clicks, but if you’re looking to run more competitive ads, like “heat pumps nanaimo”, that runs more like $45/day to come out on top and get the majority of clicks.
It’s important to remember that ads take time to collect data and optimize, and that what users see once they click your ad is vital for attracting business. Contact us if you’d like in-depth info on specific ads for your business.
Almost any business that people search for directly can benefit — especially contractors, home services, retail shops, and health or wellness providers.
If customers are already looking for what you offer (“deck builders Nanaimo,” “chiropractor downtown”), Google Ads gets you in front of them faster than SEO alone.
If your clients aren’t yet specifically searching for your products. there are a few options, like Google Display Ads or Facebook/Instagram advertising.
Most local campaigns start showing clicks within a few days, and meaningful results within 2–4 weeks.
The real improvements come after the first month — once enough data builds up to adjust targeting, ads, and bidding. That’s when we can refine your campaigns and lower your cost per click.
The better your foundation, the better the initial results. If your ads are great, but people don’t like what they see after they click, you’re wasting money. It’s key to consider all the steps of the Customer Journey when designing ads. Contact us to learn more.
You can absolutely try it yourself — Google makes setup easy. But without the right structure, you’ll often spend more per click or show up for the wrong searches (for example, outside your service area).
Like anything, Advertising is a skill that takes time to learn. Unfortunately, Trial and Error Learning with advertising tends to be extremely expensive. Not only do you waste money on pointless clicks, you also lose out on potential sales.
If you like to spend a lot of time learning new skills, and are looking to keep costs low, DIY could be the way to go. But, if you just want to get more work quickly, we specialize in building efficient, well-organized campaigns that save money long-term — so you can focus on running your business.
SEO (Search Engine Optimization) builds your visibility over time through organic rankings.
Google Ads work instantly — your ad appears right away when people search your keywords.
In Nanaimo’s competitive industries (like trades and local services), the best results come from using both: Ads for fast traffic, and SEO for lasting visibility.
Technically no — Google allows some ads to link to your Google Business Profile — but a dedicated landing page almost always performs better. You pay for every click, so it’s very important to utilize that click in the best way possible. A website gives you space to explain your services, show photos, and prove you’re worth their time.
As a bonus, a website makes Google Ads cheaper by improving your Ads Quality in Google’s opinion.
If you don’t have one yet, we can design a simple, focused page that matches your ad’s message. See our Website Design Services >
Give us a call: (250) 327-9834
Growing your business doesn’t have to be complicated. We’re here to help local Nanaimo businesses thrive. Give us a call, we’re always happy to talk marketing strategy and business development.
