About Our Digital Marketing Services for Contractors & Small Businesses

Marketing Built on Solid Ground.

Like good soil under your feet, the right foundation helps any business grow. From contractors to community retailers, we give local businesses the tools to thrive online—without wasted budgets or marketing headaches.

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Our Mission:
Clear, Honest and Effective

We started Good Earth Marketing to give contractors and local businesses something they weren’t getting elsewhere—straightforward, reliable marketing that actually works.

Our mission is simple: build clear websites, run effective campaigns, and create steady growth for trades and small businesses across Vancouver Island.

Why I Started Good Earth Marketing

A few years ago, my uncle – who runs a small plumbing business – hired a marketing company here in Nanaimo.

He was paying almost $1000 every month, but wasn’t getting results. It was jeopardizing his business.

When I dug into the numbers, I found out he was being taken advantage of. They billed him $150 for Facebook ad budget, but only spent $30. They charged him $850 for a freely available website template, and didn’t even change the generic text. And worst of all, they refused to answer the phone.

I knew tradespeople deserved better.

I’ve worked a lot of hands-on jobs over the years – tilesetting,  woodwork, oyster farming, flooring, fire suppression, industrial pipefitting, salmon fishing, and more. Most people don’t want to fuss with websites or ads or SEO —they just need calls, jobs, and time for their work.

Most people don’t want to fuss with websites or ads or SEO —they just need calls, jobs, and time for their work.

During COVID, I joined a marketing agency in Victoria and learned the technical side—audits, strategy, SEO, and advertising. Combining that with my background in the trades, I created Good Earth Marketing to give local businesses a partner they could trust.

Josh Irlam, founder of Good Earth Marketing, playing bass guitar on stage.

I only have recent photos when I’m on stage.
I swear I smile more in person.

Want to Boost your Business?

Or call (250) 327-9834 to start today.

The Right Tools for the Job

Good marketing requires both the right tools and the right experience.
With certifications in Google Ads, Analytics, and SEO, combined with years of hands-on trades work, we bring practical know-how and digital expertise to every project.

See All Our Services

Google Ads Search Certified – Google Analytics Certified – SEMRush Certified – Hubspot SEO Certified

We Handle the Web Work.
You Focus on the Job.

Working with us is like leaving your best employee in charge — you know the work will get done right, without having to check in constantly.

  • Reliable: We show up and deliver.

  • Efficient: We save you time and headaches.

  • Straightforward: No jargon, no confusing reports, just clear results.

  • Partner-Focused: Your growth is our growth.

"Josh did a wonderful job designing our website and went the extra mile. Great overall experience and would recommend Good Earth Marketing to anyone looking to build up their web presence!"
Ryan Ungurain
Owner

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Proudly Helping Vancouver Island Businesses Grow

Give us a call: (250) 327-9834

Your trade is your craft. Ours is helping it grow online. Whether you’re a contractor, a service provider, or a local retailer, we’ll create a strong foundation that keeps working long after the ads stop.

Josh@GoodEarthMarketing.ca